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Power of Dance, Power of Beauty, Power of Brands

Posted by Marine Forlini-Crouzet on Oct 18, 2017 9:44:23 AM

Dance in advertising and publicity campaigns is not new. For almost 40 years now, marketing and PR have been openly flirting with dance. From mass to luxury, in all genres and in all shapes and sizes.

Back in 1983, Eram’s ladies having a perm under their dryer hoods perform an old-fashioned choreography with their legs to sell classic pumps for “only 149 francs.”

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Topics: Innovation

How Nielsen Is Helping Marketers Measure the Impact of Packaging Design

Posted by forceMAJEURE on Oct 5, 2017 9:33:06 AM

Does packaging design directly increase sales? Like any marketing tool… it depends.

At forceMAJEURE, we believe that design plays a central role in a product’s success. Proving that belief, however, is another story. As is true for many elements of product development and marketing, it’s difficult to measure the precise ROI of packaging design. And whereas experts have made progress with investments like TV advertising and sampling campaigns, design remains woefully under-measured and, as a result, under-appreciated. Fortunately, this blank space has not gone unnoticed; the measurement giants at Nielsen are on the case.

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Topics: Innovation

Nielsen Recognizes Buchanan's Increased Sales, Citing Package Redesign by forceMAJEURE

Posted by forceMAJEURE on Jul 13, 2017 11:11:42 AM

When a heritage brand embarks on a package redesign, it's not done without thought to the bottom line. Specifically, the challenge for brand managers is that it's nearly impossible for them to isolate the value of a package redesign in the overall success of a brand. Therefore, it's been hard for them to spend money on something that's been so difficult to measure – until now. 

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Topics: Innovation

A Universe of Orb: Disrupting the Vitamin Industry with a Lifestyle Brand

Posted by Justine Guicherd on Jul 5, 2017 11:14:42 AM

Upon reflection, it’s somewhat shocking that it took so long for someone to disrupt the vitamin industry. After Corr Jensen came to us wanting to introduce a new brand, their data and our early research quickly revealed a landscape devoid of innovation. We recognized our opportunity immediately: to create a brand invested in the ascendant holistic wellness trend, to appeal to a new generation of supplement consumers, and to infuse beauty into a monotonous market.

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Topics: Innovation

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